Category: [ Promotion ]

Morrell Pride Meats ‘His ‘n Hers’

Morrell Meats of Sioux Falls, SD, USA ‘His ‘n Hers’ Sweepstakes promotion including a 1969 Convertible and ‘for her, the new Automatic Stick Shift sedan with sunroof’. First prize was four Volkswagens and second...

1971 ‘Sonni’ Beetle

Several cars built to promote the German television lottery – ‘Ein Platz an der Sonne’ – from 1971. 1971 saw the start of the ‘Twin City’ campaign created in cooperation with the German Association...

1998 Maynards Wine Gums Convertible

Two Black 1303/Super Beetle Convertible promotional vehicle prizes that were part of a Maynards Wine Gums national competition. Vinyl branding applied to both doors and rear side panels. Andy Sparks in the The Samba...

1992 Pepsico Convertible

Four restored 1303/Super Beetle Convertibles were painted with different designs by designer Annette Grüneberger at Peeters Autolackiererei in Darmstadt-Griesheim, Germany and were the prizes in a promotional raffle by Pepsico. Information/research by Jan Walter.

1997 Mug Bug

Pepsi commissioned in the Fall of 1996 over 200(?) 1969-1974 Beetles with graphics for a forthcoming 1997 promotion for Mug Root Beer. The cars were built by variously chosen restoration shops across the country...

1972 ‘Ballyhoo’/’Colour Card’ Beetle

This double-page centerfold advert is from the UK’s Daily Telegraph magazine, dated 22 October 1971. The advert was to publicise the latest range of ten colours including several much brighter than previously offered. An unknown number of...

1986 Employee Special

100 unique cars produced at the end of Fusca production for VW Brazil’s longest serving employees. Grey interior, clock, radio, heated rear window, special steering wheel sourced from the VW Fox, interior heating, fog...

2017 Peach Edition

Five #PinkBeetle edition cars customised by Peach Aviation as a promotional collaboration between themselves and Volkswagen Japan. The vehicles could only be purchased on a first come first served basis via passenger to cabin...