1970 Extra-Käfer

Country and/or Category: [ Landmark Edition ], Spring Edition, Switzerland | VIN range: not known | S-code(s): not known |
Extras/Options M-code(s): M050, M079, M102, M162, M218, M228

Paint and Upholstery:

L20E (5132) Signal Orange  / (40) Leatherette Black

Technical Data:

1300cc typ.113 badged “VW_1300_L”.

Factory Fitted Optional Equipment:

M603 “L” package comprising –
M 054  Lockable glove compartment lid
M 121 Two speed fresh air fan
M 162 Rubber Bumper Trims
M 206  Rear view mirror, inner, anti-dazzle
M 228  Padded dashboard  with dual circuit brake failure warning lamp
M 616  Back-up light in the brake/indicator light
plus:
Make-up mirror in passenger sun visor
Loop pile carpeting
Second (passenger side) door pocket,
Second rear ashtray
Addition of  “L” to the engine lid badging.

M 218 Wheel trim rings

Context:

The Swiss version which was based on the more expensive “VW_1300_L” model Beetle rather than the standard “VW_1300” used for most of the other Signal Orange Editions exported to other markets in mainland Europe

Sales Literature:

Non issued but Swiss importers AMAG ran advertisements such as this from “Neue Zürcher Zeitung News, 29 May 1970″:

“The Extra Beetle. With extras you don’t have to pay extra for.

The first of these exclusive extras you already see from the distance. The Extra Beetle is signal-orange (following ACS investigation this is the most secure colour a car can have.)

The further extras of this special 1300:

  • Leatherette upholstery.
  • And a padded dashboard.
  • And heated rear window.
  • And dual-circuit braking system control lamp.
  • And bumper rubber inserts.
  • And wheel trim.

In spite of that, the Beetle doesn’t cost you more than 7445 Franken. You don’t pay one cent more for this extra. But why this gift?

Because of happiness about the longlasting success of VW. Because 1969 was a record year. And the VW became for the 19th time without interruption the most sold car in Switzerland.

PS: We would’ve liked to tell you how many will be offered in Switzerland if we were able to tell you…”

We also now have evidence photographs of an Extra-Kafer sat alongside two Popkäfer (CH) fbrand new outside a Swiss Dealership in photographs supplied by Christoph Blatter.

Information and AMAG press ad courtesy Jan Walter.


This page last modified: 2020-04-16