1972 World Champion Beetle

Country and/or Category: Champion Edition, Europe, Republic of Ireland | VIN range: not known | S-code(s): not known |
Extras/Options M-code(s): not known

Paint and Upholstery: L50B Dimond Blue (Corbel/IIF code 7469), Black (50) upholstery (basket weave pattern).
Technical Data: 1200cc typ.113 without badge.
Factory Fitted Optional Equipment: Lemmerz ‘Marathon’ sport wheels, padded dash board.

Context: The research team at beetle.ie has determined a few differences between the Irish built Marathon Beetles and the corresponding Marathon Beetles produced in Europe. Since 300 of these Beetles were built in Dublin from CKD kits, this Marathon was built in the same style, and not imported as complete cars.

The European Marathon could be specified as a 1302 or 1300 Standard Beetle. Irish Marathons were based on Deluxe 1200 Beetles only. This included the contemporary padded plastic dash and full-size headliner but basic rubber floormats and Black Basket-weave seats.

As with all other Irish built Beetles, they received the “Shamrock” etched glass, supplied by Triplex in Tipperary. Another nuance of CKD production was that the paint for the Beetles was sourced locally. The European Marathon got Metallic Blue paint but Irish ones got non-metallic paint called “Diamond Blue” in ads of the time.

The most unique feature of the Marathon and that which set it apart from the other Beetles of the day were the special spoked “Lemmerz” steel wheels with chromed hexagonal centre caps. These were shared with the European Marathons too.

Information kindly provided by Trevor Brady.

This page last modified: 2018-06-07