SA 1.0 The Special Edition Edition Beetles manufactured in Volkswagen of South Africa (Pty.) Ltd.’s Uitenhage factory 1973 – 1978

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The development of local variations of the Volkswagen model theme in South Africa is, in Volkswagen worldwide production history terms, unique – and very interesting. For many years the country was the subject of international economic and political sanctions. As result the evolution of South African built vehicles developed not only under the influence of local driving conditions but also under the influence of a country living in comparative isolation.

These themes apply across the whole history of automobile development in South Africa from the 1960’s onwards until the ending of Apartheid in 1984. Given such a long established history of development in isolation the South African motor industry remains, even today, a very localised and often unique subject area.

Whilst in other sections of “Articles” we have given clarification to the misunderstandings of European versus US and Canadian Beetle badging, terminology etc., South african Beetle models are to European and North American VW enthusiasts eye’s alike a little confusing and confounding. Beetles produced at the Uitenhage plant display production idiosyncrasies that cannot easily be reconciled with European, North American, Brazilian or Mexican model year changes. For example the issues surrounding badging “VW_1302_S” and “VW_1303_S” do not arise when considering South African Beetles: they were badged “VW_1600”.

Given the constrained local market in which the Uitenhage Beetles were produced in between 1973 and 1978 places other interesting twists into their story – and frustrates research about them. Paint colours for example were not sourced from a wholly Volkswagen palette but from ones shared also by other manufacturers having production bases in South Africa. In the extensive research we have undertaken this year whilst upgrading the information we have been unable to find paint colour references and actual paint nomes of the colours used on South African SEBs. The only colour information Mexican SEBs for Europe, South African SEBs, Model SEBs revised and ready for publication 2015 0830 available to us is that included in VWoSA sales literature. These appear to be “sales/publicity” names for the colours rather than paint chart names. Referencing the extensive and helpful Glasurit web information for “VOLKSWAGEN RSA” colours fails to bring any conclusive evidence that attribute a paint colour to the SEBs.

A consistent theme of SEB series  throughout the 1970‘s was the inclusion of special “sports” wheels as part of the Edition package. In the case of the Uitenhage SEBs a local variation on the “Rostyle” theme was fitted instead of the Lemmerz wheel familiar on European produced SEBs (detailed in Articles Section E1.6.).

The styling of this wheel had two hereditary threads – the Lemmerz “Sprintstar” and the similar derivations on the theme of pressed steel wheels emulating the ribbed style of alloy wheels manufactured by the British firm of Rubery Owen. (Rubery being a suburb of Birmingham and therefore in the 1960‘s and 70‘s at the centre of one of the British motor industries heartlands – and home of Rover, Land Rover and MG amongst others). The Rubery-Owen-Style wheel became known as the Rostyle‘  and became a familiar sight as OE fitment on many popular model ranges from, amongst others, MG, Truimph, Ford and Opel.  In terms of mass production sports cars the introduction of the Rostyle wheels heralded the death knell of wire wheels. Both the Lemmerz/EMPI “Sprintstar” and “Rostyle” designs were painted in aluminum with gloss black accenting. Rubery Owen also made chromium plated versions for Jensen, Rover and Ford for the 1600E model Cortina.

Rostyle wheels were manufactured under licence in various locations around the world including Germany and Argentina in addition to Britain. Given what has already been said about the constrained local market in which Volkswagen and other manufactures were producing vehicles in South Africa it is not surprising that “sports” wheels were also supplied to some of them by a local source. The South African version Rostyle wheels for Volkswagen and Ford in particular came from GUESTRO Industrie (Ltd) Pty., located in Port Elizabeth.  As with Lemmerz, GUESTRO, became successively absorbed in company amalgamations culminating with their current form, Global Wheel (Pty) Ltd., established in 2005

Uitenhage produced Beetles had five bolt wheels right up to the end of production in 1979 and the Rostyle version from GUESTRO gave a very unique look to several of the models including the SEB’s.

Other very distinctive idiosyncrasies of Uitenhage produced Beetles during this period included the following details that differed from European produced Beetles of the same period:

The fitment of small, circular, white front reflectors to the front wings just below and to the outboard of the headlights. This detail was consistent to all South African produced vehicles in compliance with local traffic legislation.

A final form of, enlarged, rear light cluster that was accommodated on the earlier shape rear wing pressing by a similarly enlarged support housing.

Separate front seat head-restraints in a style, again, unique to local production set into seats having similarly unique design and trim detailing. Full carpeting and wood veneer effect dashboard trims on the “L” version models.

Many of the late series Uitenhage Beetles fall into the “desirable” category in the eyes of enthusiasts worldwide and from this era came one of the, arguably, most desirable Beetle models ever to leave a Volkswagen factory – the SP1600.

Initially a 1975 SEB it continued in the range until end of Beetle production in South African in 1978. Sadly no scale model of the SP1600 – or any of the other Uitenhage SEBs has ever been made. In fact as far as we are aware no accurate scale model of any South African Beetle had been made yet and is witness to the comparative rarity of all matters associated with Volkswagen Beetle production in South Africa.

Copyright Stephen Paul Hardy

This page last modified: 2018-04-17