Paint and Upholstery: L96M (9589) Marathonblau-metallic/Marathon Blue Metallic paintwork, Black (37) upholstery (cloth) / Black (50) upholstery (basket weave pattern).
1200cc typ.113 011 unbadged (958937, S728)
1200cc typ. 113 111 (1302) unbadged (958937, S728)
1300cc typ. 113 021 badged “VW 1300” (958937/50, S728)
1300cc typ. 114 021 badged “VW 1300” (958950, S728)
1300cc typ. 113 121 (1302) badged “VW 1302” (958937/50, S728)
1300cc. typ. 117 121 (1302) badged “VW 1302 L” (958950, S728)
1300cc typ. 113 121 (1302) badged “Volkswagen” (958937/50, S728)
1600cc typ. 113 131 (1302) badged “VW 1302 S” (958937, S728)
1600cc typ. 113 131 (1302) badged “VW 1302 S” (958937, S714)
Factory Fitted Optional Equipment: Lemmerz ‘Marathon’ sports wheels (part no. 000 071 475B – called ‘Baja’ wheel in US), each wheel with Black painted centres, silver wheel nut caps and hexagonal VW aluminium hub covers.
A large variation of other factory fitted options were included on the Marathon Beetle Editions according to the market they were sold in. These included: “Volkswagen” badging on engine lid, Parking lamp warning light, side-mounted flashing indicators and rear reflector, Sealed tyres for Export markets, Twin reversing lights, Eberspächer stationary heater, Heated Rear Window, Rubber Bumper Trims, Rear view mirror, inner, anti-dazzle, Higher front seat backrest (head restraints), Padded Dashboard, Ignition starter switch without steering lock, Halogen headlights, Steel sliding roof, Front fog lamps were fitted to examples sold in Belgium.
‘Marathon Beetles’ were produced to celebrate the Beetles world record production figure on the 17 February, 1972 of 15,007,034 – that car (a 1302 Super Beetle) subsequently named the ‘World Champion’.
The Edition comprised of one single, unique, paint colour and wheel combination package that varied in detail according to the country of sale. The paint colour code, at this stage, was an unusual four-digit code of 9589 instead of the more usual two-digit repeated used in subsequent years as 8989– as shown in the1973 Käfer 1303 brochure.
Also included was a commemorative folder ‘History in the making’, a small certificate, keyring and souvenir gold coloured medallion with the inscription ‘Der Weltmeister 1972, Wolfsburg, Germany’ and a side view of the Marathon. Over 6000 produced – #6857 seen on one medallion.
We understand that 1,500 World Champion Beetles were imported into the UK, with shipments arriving alongside the first deliveries of the K70 model. Main dealers were allowed six cars each while other agents got three.”On the road” price amounted to £949.52 including tax, delivery charges, number plates and current rate of British Road Tax at the time of £25.
See also 15 millionth (AUS), Baja Champion SE (US), Campeao do Mundo (PRT) and World Champion Beetle (ROI).