The City along with the Jeans and Big were a significant trio of Sales Campaign models launched at the height of the European manufactured SEB era.
Together the formed the “Käfer der Käufer” Edition which repeated a theme used by Volkswagen earlier that year in the “Drei Käfer auf Extra-Tour” Edition in using a trio of Beetles as the base models: spartan 1200cc, luxe 1300cc and sports 1600cc.
All three Beetles from the “Käfer der Käufer” Edition were represented on the extensive Volkswagen display at the 1973 Frankfurt Motor Show where the City was priced at DM 7440 just DM450 more than the standard German market 1303 on which it was based. Unusual for the era was the fact that the Jeans, City and Big Beetles shared an official Volkswagen sales brochure. However whereas the Jeans and Big Beetles were sold in most European markets the the distribution of the City Beetle was more restricted. Publicity photos of this trio were also liberally produced and as a result these three models grouped together have become one of the most frequent seen illustrations of 1970‘s SEBs in books and magazines.
Based on the 44bhp “1300cc” 1303 the City was available with L31M Ibizarot/Ibiza Red/Scarlet Red, L95M Ontario-metallic/Ontario Blue Metallic and L99M Ischia-metallic/Ischia Green Metallic paintwork all having black ‘1303 City’ side stripes. Upholstery with broad woven stripes to match body colour (26, 27. 29 respectively), loop pile carpet, inertia reel seatbelts, optional head restraints, SW/MW/LW/VHF ‘Emden’ radio, vinyl padded Petri AG steering wheel, 4.5Jx15 sports wheels, engine cover lock, M Pack (Z 05) including heated rear window, rubber bumper inserts, anti-dazzle interior mirror, reversing lights. In Germany a ‘Parkscheibe‘ was included in the sun visor — a small card with a dial for personally timed parking in controlled zones.
Information kindly supplied by Jan Walter