Category: [ Promotion ]

1972 ‘Ballyhoo’/’Colour Card’ Beetle

This double-page centerfold advert is from the UK’s Daily Telegraph magazine, dated 22 October 1971. The advert was to publicise the latest range of ten colours including several much brighter than previously offered. An unknown number of...

1986 Employee Special

100 unique cars produced at the end of Fusca production for VW Brazil’s longest serving employees. Grey interior, clock, radio, heated rear window, special steering wheel sourced from the VW Fox, interior heating, fog...

2017 Peach Edition

Five #PinkBeetle edition cars customised by Peach Aviation as a promotional collaboration between themselves and Volkswagen Japan. The vehicles could only be purchased on a first come first served basis via passenger to cabin...

2008 NB Yellow Submarine

Nicknamed the “Yellow Submarine,” the car is one of four promotional models courtesy of Springfield Imports, Branson, MO, to advertise the Liverpool Legends Beatles tribute group managed by local resident and George Harrison’s sister,...

1975 Ultra Brite Love-Bug

Standard Beetle Ultra Brite Toothpaste ‘How’s Your Love Life?’ sweepstake prizes during late 1975. Five in all, possibly 1974 ‘Marina Blue’ base colour models, all decorated by Beetleboards of America (1972-1981). Cars made available...

2008 New Beetle Playboy

Playboy Magazine Mexico together with Volkswagen Mexico marked its 5th year of publication in November 2007 with two New Beetle Playboy editions. Black paintwork with special chrome accessories, wheels, exterior rear view mirrors and...

2005 New Beetle Go! Go! Lemon!

New Beetle Cabriolet produced to promote Coca-Cola Lemon in Japan. 2.0 engine CD/MP3 player/radio. Colour coded interior with Coca-Cola Lemon dash badge. Two colours available, 10 total produced. Information courtesy Marco A del Castillo

2005 New Beetle FG>DJ Radio

The French FG>DJ Radio Station in association with Volkswagen France launched the New Beetle FG>DJ Radio Edition. Black and Cyber Green, 1.4 liter, CD MP3 radio 4 x 20w with six loudspeakers for the Sedan...

2000 New Beetle Cracker Jack

16 promotional cars designed by Kozan Studios for the Frito Lay Company. Featured exterior ‘stitching’ by Best Imaging Solutions, Chicago IL. Baseball glove leather seat covers, baseball shifter knob and baseball bat energency/parking brake...