2015 Pink Color Edition

Country/Category: Concept - Official VW, USA
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Mar 31, 2015, New York International Auto Show

Four Beetle Special Edition concepts introduced: Beetle Convertible Denim, Beetle R-Line, Beetle Convertible Wave, and Beetle Pink Color Edition.

Volkswagen celebrates 60 years of Beetle heritage.

The Beetle has been an almost continuous thread through Volkswagen’s history in America, beginning with the first Volkswagens to arrive in 1949 and continuing through the New Beetle and the current generation car. New York has been tied in with that history, too. The first two Beetle vehicles were shipped to the U.S. via New York, VWoA’s first headquarters was in Englewood Cliffs, New Jersey, and the current Beetle made its debut at the New York Show in 2011.

Volkswagen is showing four Beetle concepts at the 2015 New York Auto Show, all of which pay homage to the Beetle’s past while providing a glimpse at a possible future direction for the vehicle. There are two coupes and two convertibles, all of which could make it into production in the near future.

Beetle Pink Color Edition

There is growing demand for a pink Beetle at Volkswagen dealers—especially in the U.S., but also in China. Volkswagen will be assessing public reaction to the Beetle Pink Color Edition and a limited edition is possible if that reaction is positive. Volkswagen is showing the concept car as a coupe, but it could also be built as a convertible.

There’s only one logical choice of exterior color: Pink Metallic. For the concept car, the door mirror housings and side body moldings are painted in contrasting gray. The design of the Beetle Pink Color Edition also gets some drama from its striking R-Line front and rear bumper designs.

Bringing the vivacious nature of the exterior inside, this Beetle uses Pink Metallic as a contrast to all of the features executed in black, chrome and aluminum inside the car. The dashpad is finished high-gloss Titanium Black, but most of the other elements are customized in Pink Metallic. These include details such as the door shoulder panels, air vent surrounds, steering wheel spoke trim, and the stitching around the steering wheel and shift lever and the borders of the floormats. An even higher proportion of pink would be conceivable, based on feedback from the auto show.


This page last modified: 2015-06-18