2015 Convertible Denim

Country/Category: Concept - Official VW, USA
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Mar 31, 2015, New York International Auto Show

Four Beetle Special Edition concepts introduced: Beetle Convertible Denim, Beetle R-Line, Beetle Convertible Wave, and Beetle Pink Color Edition.

Volkswagen celebrates 60 years of Beetle heritage.

The Beetle has been an almost continuous thread through Volkswagen’s history in America, beginning with the first Volkswagens to arrive in 1949 and continuing through the New Beetle and the current generation car. New York has been tied in with that history, too. The first two Beetle vehicles were shipped to the U.S. via New York, VWoA’s first headquarters was in Englewood Cliffs, New Jersey, and the current Beetle made its debut at the New York Show in 2011.

Volkswagen is showing four Beetle concepts at the 2015 New York Auto Show, all of which pay homage to the Beetle’s past while providing a glimpse at a possible future direction for the vehicle. There are two coupes and two convertibles, all of which could make it into production in the near future.

Beetle Convertible Denim

Denim is an international fashion piece—whether you call the clothing denim or jeans. This casual style was behind the first Jeans Bug (or Beetle) that made its debut in the mid-1970s. Other “jeans” special models followed for the world’s most successful car in the subsequent decades. At New York, Volkswagen is showing the first ever droptop version in this style with the Beetle Convertible Denim. The car in New York is powered by a 170-horsepower 1.8-liter TSI® engine.

Just as you’ll find denim in all manner of washes, variations of blue define the new Beetle Convertible Denim concept. On the exterior, the fast opening power soft top features a dark blue, textured fabric resembling denim. Stonewashed Blue Metallic paint was developed specifically for the concept car, but nine other colors would also be available for a production version. The exterior mirror caps, side skirts and body moldings are finished in gray and the appearance is finished off by 18-inch Disc aluminum-alloy wheels.

Naturally, the use of denim extends to the interior as well. The Color & Trim department restyled such features as the sport seats in blue; the inner seating surfaces are upholstered in a light blue fabric, while the outer surfaces are designed in dark blue V-tex leatherette. The piping was executed in white and the usual small Beetle flags in red. The designers also integrated practical denim-look pockets on the backs and sides of the seats.

Other custom features include a brushed matt aluminum dashpad, door shoulder panels that are painted in the exterior color, contrasting blue door armrests, light ceramique stitching on the steering wheel and shift lever, and a front center armrest that has contrasting stitching and blue fabric.


This page last modified: 2015-06-18