1999 New Beetle Cup

Country/Category: Concept - Official VW
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The Beetle Cup marketing team produced two promotional cars in the series years.

In 1999 when VW began to promote the Cup they were unsure of the sponsors and car specs so a promotional cars were made as Concepts. The first was the ’99 Cup Concept. Made in Mystic Blue, supposedly with 4Motion AWD.

For the 2000 season more promotion was required and a proper, drivable promo car would have been required to get drivers into the idea. Enter the silver car. One or possibly two cars were produced but the original concept images for the 2000 season show a silver Beetle Cup with Cup 2000 graphics and BBS CH wheels. Perhaps VW were still looking for a solid wheel sponsor but as far as I know this is the only Cup car utilising these wheels. It’s possible the silver cars are the same car shown here in various stages of marketing development.

The last car is the Double Yellow Cup car. Only ever seen in the 2000 website concept images and on the ‘Drivers Wanted’ USA marketing posters. The marketing images were part of a New Beetle Cup website to back the race series. It’s unknown whether they were actually printed or sold as merchandise.

 

Information and text courtesy Paul Wilkinson.


This page last modified: 2016-09-30