1970 Extra-Käfer

Country and/or Category: [ Landmark Edition ], Spring Edition, Switzerland | VIN range: not known | S-code(s): not known |
Extras/Options M-code(s): M050, M102, M162, M218, M228

 Paint and Upholstery: L20E Signal Orange (5132) / Leatherette Black (40).

Technical Data: 1300cc typ.113 badged “VW_1300_L”.

Factory Fitted Optional Equipment: Dual-circuit brake warning lamp, Leatherette upholstery instead of normal series cloth, Rubber bumper trims, Heated rear window, Wheel trim rings, Padded dashboard.

Context:

Neue Zürcher Zeitung News, 29 May 1970 –

“The Extra Beetle. With extras you don’t have to pay extra for.

The first of these exclusive extras you already see from the distance. The Extra Beetle is signal-orange (following ACS investigation this is the most secure colour a car can have.)

The further extras of this special 1300:

  • Leatherette upholstery.
  • And a padded dashboard.
  • And heated rear window.
  • And dual-circuit braking system control lamp.
  • And bumper rubber inserts.
  • And wheel trim.

In spite of that, the Beetle doesn’t cost you more than 7445 Franken. You don’t pay one cent more for this extra. But why this gift?

Because of happiness about the longlasting success of VW. Because 1969 was a record year. And the VW became for the 19th time without interruption the most sold car in Switzerland.

PS: We would’ve liked to tell you how many will be offered in Switzerland if we were able to tell you…”

 

Information and AMAG press ad courtesy Jan Walter.


This page last modified: 2018-08-12