Herndon, VA (September 13, 2018) — Volkswagen of America, Inc. announced today that it will end production of the iconic Beetle in 2019. To celebrate the Beetle’s rich heritage, two special models will join the lineup for its last model year—Final Edition SE and Final Edition SEL

…Hinrich J. Woebcken, President and CEO, Volkswagen Group of America, Inc. “As we move to being a full-line, family-focused automaker in the U.S. and ramp up our electrification strategy with the MEB platform, there are no immediate plans to replace it. But as we have seen with the I.D. BUZZ—which is the modern and practical interpretation of the legendary Bus—I would also say, ‘Never say never.’ … We’re excited to kick off a year of celebrating one of the true icons of the automotive world, with a series of events that will culminate in the end of production in Puebla in July 2019.”…

…will feature two unique colors: Safari Uni—a reinvention of Harvest Moon Beige, a color from the New Beetle—and Stonewashed Blue, a nod to the 1970 (???) Jeans Bug and most recently seen on the 2016 Beetle Denim.

SEB says – it will be the first time in the company’s over 80-year history that a Beetle in one form or another has not been produced – truly the end of an era for Volkswagen.



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